Module Descriptors
THE BUSINESS OF EDUCATION
XXXX56790
Key Facts
Faculty of Business, Education and Law
Level 5
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 18
Independent Study Hours: 132
Total Learning Hours: 150
Assessment
- REPORT weighted at 100%
Module Details
Module Indicative Content
Participants will be introduced to key business and organisational processes in education. These will include the following.
Human Resources: Practical investigation of selection, recruitment and appraisal procedures.
Funding and Finance: Sources of funding and effective allocation of resources.
Marketing: Introduction to aims of marketing and investigation of their relevance to the educational environment.
Human Resources: Practical investigation of selection, recruitment and appraisal procedures.
Funding and Finance: Sources of funding and effective allocation of resources.
Marketing: Introduction to aims of marketing and investigation of their relevance to the educational environment.
Module Additional Assessment Details
Choose one business-related area to focus on in relation to own institution. Write a 1800 word report on current practice in own workplace in relation to this aspect, focusing on:
- Outline of relevant business process and evaluation of its appropriateness to own organisation
- Analysis and evaluation of current institutional practice in relation to this area
- Proposals to enhance organisational processes in relation to business principles outlined.
- Outline of relevant business process and evaluation of its appropriateness to own organisation
- Analysis and evaluation of current institutional practice in relation to this area
- Proposals to enhance organisational processes in relation to business principles outlined.
Module Learning Strategies
You will attend 9 weekly sessions, followed by an assignment workshop. The workshops will include presentations on key business processes, inputs from visiting speakers with expertise in related areas, group discussions to evaluate and compare relevant professional practice. You will take part in a problem-based learning activity focusing on the key issues explored. You will also access relevant materials in Blackboard, including sharing ideas with other participants via the Discussion Board.
Module Texts
Recommended Reading:
Lancaster, G., Reynolds, P. (1999), Introduction to Marketing : A Step-by-step Guide to All the Tools of Marketing (Kogan Page).
Morgan, E and Prowle, M., (2004) Financial Management and Control in Higher Education. Routledge Falmer.
Gibbs, P. and Knapp, M., (2001) Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions. Routledge Falmer.
Roberts, D., (2007) Higher Education Marketing, Routledge, Taylor and Francis Group.
Stredwick, J. (2005), Introduction to Human Resource Management (Butterworth-Heinemann)
Lancaster, G., Reynolds, P. (1999), Introduction to Marketing : A Step-by-step Guide to All the Tools of Marketing (Kogan Page).
Morgan, E and Prowle, M., (2004) Financial Management and Control in Higher Education. Routledge Falmer.
Gibbs, P. and Knapp, M., (2001) Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions. Routledge Falmer.
Roberts, D., (2007) Higher Education Marketing, Routledge, Taylor and Francis Group.
Stredwick, J. (2005), Introduction to Human Resource Management (Butterworth-Heinemann)
Module Resources
Well-stocked University library for a range of relevant texts and journals
Internet access enabling exploration of relevant websites
Blackboard for access to learning resources and Discussion Boards
PebblePAD to reflect on individual implications of learning.
Internet access enabling exploration of relevant websites
Blackboard for access to learning resources and Discussion Boards
PebblePAD to reflect on individual implications of learning.
Module Special Admissions Requirements
Typically participants will currently be working in an institution offering education to pupils or students.