Module Descriptors
MARKETING PRINCIPLES AND PRACTICE
XXXX57005
Key Facts
Faculty of Business, Education and Law
Level 5
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- EXAMINATION - UNSEEN IN EXAMINATION CONDITIONS weighted at 50%
- COURSEWORK -ESSAY weighted at 50%
Module Details
Module Indicative Content
Buyer Behaviour
decision making processes
Buying situations
Key concepts in Marketing
Marketing philosophies and the business ocntribution of Marketing
Segmenting, targeting and positioning
Product and Service Marketing
Pricing Policy and the Promotional Mix
Marketing channels and intermediaries
The nature and uses of E-Marketing and the New Media
decision making processes
Buying situations
Key concepts in Marketing
Marketing philosophies and the business ocntribution of Marketing
Segmenting, targeting and positioning
Product and Service Marketing
Pricing Policy and the Promotional Mix
Marketing channels and intermediaries
The nature and uses of E-Marketing and the New Media
Module Resources
Libraries
Module Texts
Jobber D (2004) Principles and Practice of Marketing 4th edition, McGrath Hill, ISBN 0-07-710-708
Brassington and Pettitt (2003) Principles of Marketing, Prentice Hall, ISBN 0-273-65791-7
Brassington and Pettitt (2003) Principles of Marketing, Prentice Hall, ISBN 0-273-65791-7
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 36 hours of class support and 114 hours of independent and self directed study.
Learning support material will be provided for the module.
Learning support material will be provided for the module.
Module Additional Assessment Details
A 1.5 hour Examination, 50% - which will assess Learning Outcomes 1 and 2 and a 1500 word Coursework, 50% - will will assess Learning Outcomes 1 and 2.